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Why Digital Transformation Is An Effective Crisis Response


The COVID-19 crisis has presented business leaders and their teams with an extraordinary challenge, both professionally and personally.


The ‘Great Lockdown’ has seen many organizations transition to remote working environments, forcing shifts in working models that might have taken a decade to within mere weeks. As a result, enabling teams to virtually communicate effectively and efficiently, adjusting to peaks or dips in demand, and ensuring business continuity have all ranked high on the priority list.


From a broad view, this moment in time has highlighted the urgent need for decentralization of both staff and process management.


On top of this, financial stress, health concerns and uncertainty for the future have had an inevitable impact on our mental health. This crisis calls for understanding and empathy, and an adjustment of expectations while teams navigate parenting or caring responsibilities among workloads. 


The COVID-19 crisis is unprecedented—no business could have prepared for such a significant disruption. There is no emergency master plan to follow when the social and economic levers of society are being pulled in directions previously unobserved; it’s up to business leaders to forge their own course of action based on what is most critical to their company. 


One thing is certain, however. To be able to respond, restore and recover from the fallout of COVID-19, organizations must act fast, meet challenges with a new perspective and now, more than ever, focus on collaboration.


Here are five reasons why digital transformation is an effective crisis response.

1. Respond, don’t react

2. Communication is key

3. Stay customer-centric

4. Stress test for long-term resilience

5. Refine your processes


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