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Why adopting data-driven technology and culture will be vital for future success of businesses


Five years from now it is predicted that the world will be creating so much data that it will be able to fill a stack of DVDs stretching 222 times around the Earth’s circumference.


Total data will hit 175 zettabytes – the equivalent of 175 billion terabytes – International Data Corporation (IDC), a global provider of market intelligence, advisory services and events, has forecast.


Organisations worldwide will be faced with the crucial challenge of storing, breaking down and analysing this unprecedented volume of data into actionable strategies.


Cure.fit, a health care start-up based in Bangalore, southern India, is well aware of the problem. Right from the beginning, its mobile app, which offers fitness, nutrition and mental health programmes, uses technology and data to help its more than one million customers live a healthy lifestyle and access affordable health care.

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