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Covid-19 Didn't Kill Your Business. You Did.


Many if not all of us have seen the dire predictions of scores of businesses that will shutter their doors forever because of Covid-19. As I scanned the list it read like a who’s who of really poorly operated businesses. From chain restaurants that I wouldn’t frequent on a bet to once-mighty retailers that are a shadow of their former glory. The presupposition of the article was that Covid-19 was killing these businesses. I disagree. While it’s true that the Covid-19 crisis might have dealt the coup de grâce and expedited these establishment’s demise, these businesses were coughing up blood for years, sometimes decades before the virus hastened their death rattles.


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